Case Study - Marketing: DirectEDGE

Problem: DirecTV is losing subscribers at an aggressive rate, while their competitors are steadily increasing their subscribers. In 2021, 27% of US households were planning to cut the cable, and 70% of pay TV subscribers feel they get too little value for their money. DirecTV wants to know how they should revise their strategy in order to compete in the video business.

Solution and Reasoning: With the acquisition of two smaller internet companies, DirecTV will now offer internet, with the ability to bundle, internet and TV under the new brand extension DirectEDGE. DirectEDGE will bring the cutting edge entertainment and videos directly to your home!