Social Media Marketing: Drink Personalities by Freshly Squozen

Goal: Drive brand awareness by hopping on the 2022 Spotify Wrapped trend.

Process: Using the "personalities" outline in the 2022 Spotify Wrapped, I created drink recipes with the Freshly Squozen juices that matched those personalities. While Spotify created 16 different personalities, I only focused on 8 of those personalities. Each drink was already featured on Sangre Azul's website, so I created recipe cards to post on social, using the design from the 2022 Spotify Wrapped. 

This campaign emphasized my ability to hop on trending content quickly, and the process from ideation to execution took about 5 hours, including the design.

Result: Average impressions were up 1.67% for this specific post, and it contributed to 2% of sales for that month.