Nikki O’Farrell

Graphic Designer, Marketer

nikki_ofarrell@yahoo.com

 

Education

University of Colorado May 2022

M.S. Sports and Entertainment Marketing

San Diego State University May 2018

B.A. Graphic Design, Minor Digital and Social Media Studies

 

Internships

Athletes First, Graphic Design Intern

Summer 2019

Officialize, Graphic Design Intern

Spring 2018

 

Skills

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe AfterEffects, Microsoft Suite, Mac OS Suite, G-Suite, Social Media, Wordpress, Squarespace, Web Design, Layout Design, SPSS, Google Analytics, Mailchimp, Sales, SEO Keywords, Data Analytics, Google Keywords, Marketing Strategy Development, SproutSocial, HootSuite, Brand Development, HubSpot, Wrike

 

Certifications

Advanced Google Analytics 4 (GA4)

LinkedIn Learning

SEO

HubSpot Academy

Experience

Freelance, Marketing and Social Media Manager

January 2019 – Present

Various companies include Orangetheory Fitness, Sangre Azul, and WaxedByMarj on a contract basis.

  • Develop and maintain a structured content calendar for consistent campaign execution.

  • Collaborate with teams to create marketing campaigns aligned with brand objectives.

  • Produce and edit marketing content, including videos and photos, to enhance campaign impact.

  • Track metrics and KPIs, presenting insights to executives and stakeholders.

  • Ideate and execute tailored social media, email, and content campaigns.

  • Write blog posts and press releases to support brand messaging, optimized for SEO.

  • Conduct market research to inform strategic decisions.

STN Digital, Marketing Manager

November 2022 – August 2024

  • Created and scheduled diverse content across major social platforms, boosting organic impressions by 180.11% YoY and website sessions by 20.55% YoY.

  • Aligned social content with Sales team efforts, driving 36% of total sales.

  • Spearheaded the creation of 18 gated content pieces, generating 300+ qualified leads.

  • Managed content output, including blogs and newsletters, ensuring quality and consistency.

  • Collaborated cross-departmentally to produce trend-driven content.

  • Increased social media posts by 47% in 2024, with engagement per post rising 83.6% YoY, and follower base increasing 129.5% in 2024.

  • Secured 10 wins/finalist placements out of 21 award submissions.

Corefact, Production Designer

February 2020 – November 2022

  • Delivered custom marketing assets for REALTORS®, including postcards, fliers, and business cards.

  • Spearheaded the Social Share program in collaboration with a small team.

  • Created tailored year-long campaigns aligned with each agent’s brand.

  • Provided copywriting and prepped files for printing.

  • Identified visual solutions to improve under-performing marketing assets.

  • Supported Senior Designers with logos, product packaging, and various design needs.

  • Met with peers to provide feedback and enhance design quality.

EnneBi Communications, Account Manager

November 2018 – December 2019

  • Maintained client satisfaction and built long-term relationships with new clients, increasing retention rate by 7% YoY.

  • Collaborated with the Senior Designer to create custom large print assets, including truck wraps and restaurant murals.

  • Developed content calendars and collaborated with clients to create marketing campaigns.

  • Produced original print and digital designs, including menus, banners, and website mock-ups.

  • Assisted in photoshoots and created high-quality marketing assets.

SDSU Football, Social Media and Content Lead

January 2016 – May 2018

  • Developed visual content to align with university brand guidelines.

  • Managed live game day coverage with real-time updates, highlights, and fan engagement.

  • Increased follower base by 78% through active community engagement.

  • Partnered with coaches, players, and stakeholders to create content highlighting the team's achievements and culture.

  • Led a team of interns in supporting recruiting efforts and game day events.