Nikki O’Farrell
Graphic Designer, Marketer
nikki_ofarrell@yahoo.com
Education
University of Colorado May 2022
M.S. Sports and Entertainment Marketing
San Diego State University May 2018
B.A. Graphic Design, Minor Digital and Social Media Studies
Internships
Athletes First, Graphic Design Intern
Summer 2019
Officialize, Graphic Design Intern
Spring 2018
Skills
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe AfterEffects, Microsoft Suite, Mac OS Suite, G-Suite, Social Media, Wordpress, Squarespace, Web Design, Layout Design, SPSS, Google Analytics, Mailchimp, Sales, SEO Keywords, Data Analytics, Google Keywords, Marketing Strategy Development, SproutSocial, HootSuite, Brand Development, HubSpot, Wrike, Growth Marketing, Inbound Marketing
Certifications
Inbound Marketing Optimization
HubSpot Academy
LinkedIn Learning
Marketing Strategy: Competitive Intelligence
LinkedIn Learning
Advanced Google Analytics 4 (GA4)
LinkedIn Learning
SEO
HubSpot Academy
Full Time Experience
Precision Home Services, Head of Marketing
November 2024 – Present
Optimized social media strategies across platforms, driving a 71.23% increase in followers and a 424.27% boost in engagement rate within three months.
Developed and managed structured content calendars, leading to a 183.02% boost in post volume over the previous period.
Streamlined project management workflows, enhancing team collaboration efficiency by 27%.
Led the strategy and execution of a re-roof campaign, generating a 19.7% increase in leads.
Revamped SEO strategies, achieving a 62.5% increase in web sessions within 30 days.
Elevated Google Business engagement by 144.44%, significantly enhancing online visibility.
Create marketing support materials and presentations to enhance brand visibility and generate leads.
Barnes & Noble, Social Media Manager
October 2024 – Present
Manage the store’s social media presence, creating engaging content that highlights book releases, promotions, and events, while tracking engagement metrics to optimize future posts.
Curate book recommendations and displays based on sales trends, customer interest, and publisher promotions to drive in-store sales, resulting in a 12% increase in sales for featured titles.
Monitor industry trends and pop culture influences to anticipate customer preferences and inform merchandising decisions.
Collaborate with the store’s leadership team to implement marketing strategies that align with national campaigns and regional sales goals.
Engage with publishers and authors through social media and in-store events, supporting book launches and promotional initiatives, leading to a 23% increase in event attendance and greater community engagement.
STN Digital, Marketing Manager
November 2022 – August 2024
Created and scheduled diverse content across major social platforms, boosting organic impressions by 180.11% YoY and website sessions by 20.55% YoY.
Aligned social content with Sales team efforts, driving 36% of total sales.
Spearheaded the creation of 18 gated content pieces, generating 300+ qualified leads.
Managed content output, including blogs and newsletters, ensuring quality and consistency.
Collaborated cross-departmentally to produce trend-driven content.
Increased social media posts by 47% in 2024, with engagement per post rising 83.6% YoY, and follower base increasing 129.5% in 2024.
Secured 12 wins/finalist placements out of 21 award submissions.
Corefact, Production Designer
February 2020 – November 2022
Delivered custom marketing assets for REALTORS®, including postcards, fliers, and business cards.
Spearheaded the Social Share program in collaboration with a small team, resulting in 300+ assets added to a library in the first year.
Created tailored year-long campaigns aligned with each agent’s brand.
Provided copywriting and prepped files for printing.
Identified visual solutions to improve under-performing marketing assets.
Supported Senior Designers with logos, product packaging, and various design needs.
Met with peers to provide feedback and enhance design quality.
EnneBi Communications, Account Manager
November 2018 – December 2019
Maintained client satisfaction and built long-term relationships with new clients, increasing retention rate by 7% YoY.
Collaborated with the Senior Designer to create custom large print assets, including truck wraps and restaurant murals.
Developed content calendars and collaborated with clients to create marketing campaigns.
Produced original print and digital designs, including menus, banners, and website mock-ups.
Assisted in photoshoots and created high-quality marketing assets.
SDSU Football, Social Media and Content Lead
January 2016 – May 2018
Developed visual content to align with university brand guidelines.
Managed live game day coverage with real-time updates, highlights, and fan engagement.
Increased follower base by 78% through active community engagement.
Partnered with coaches, players, and stakeholders to create content highlighting the team's achievements and culture.
Led a team of interns in supporting recruiting efforts and game day events.
Freelance Experience
Marketing and Social Media Manager
January 2019 – Present
Various companies include Orangetheory Fitness, Sangre Azul, and WaxedByMarj on a contract basis.
Develop and maintain a structured content calendar for consistent campaign execution.
increased sales by 7% YoY for Sangre Azul through organic social
Manage social media presence, increasing follower growth and engagement rates across platforms.
Increased engagement by 64.70% across all platforms for Dorado Surfaces.
Collaborate with teams to ideate and execute marketing campaigns aligned with brand objectives.
Increased new member joins by 33% at Orangetheory Fitness for the Kickstart Your Health campaign.
Craft email marketing campaigns to drive retention and conversion, using tools such as HubSpot, MailChimp, and Buffer.
Track metrics and KPIs, presenting insights to executives and stakeholders
Write blog posts and press releases to support brand messaging.
Blog posts published for Dorado Surfaces led to an increase in website traffic of 242.86% YoY.